Brand Registry & GTIN Exemption

We review your trademark status and confirm eligibility for Brand Registry. Amazon requires an active or pending trademark from an accepted IP office. We advise on the fastest route to trademark approval if you do not yet have one.

We prepare your Brand Registry application with all required documentation — including trademark registration number, brand imagery, and a list of product categories. Accurate documentation submission is the primary factor in avoiding rejection.

We submit the application on your behalf and handle all communication with Amazon's brand registry team. We respond promptly to any requests for additional information to avoid delays in the approval process.

For sellers without a GS1-issued barcode, we file category-specific GTIN exemption applications so you can create listings without a UPC or EAN. We manage filings across all required ASINs and categories.

Once approved, we activate all Brand Registry features: A+ Content, Sponsored Brands, Brand Analytics, and the Brand Store. We build an initial 3-page Brand Store layout ready for your product catalogue.

We configure automated brand protection tools including Report a Violation, Amazon Transparency enrolment guidance, and proactive monitoring alerts for counterfeit or hijacker activity on your listings.