Listing Creation & Optimization

Before a word is written, we build a comprehensive keyword database for your ASIN using Helium 10 Cerebro and DataDive. We identify the highest-volume primary keywords, secondary terms, and long-tail buying-intent phrases that will underpin every element of the listing.

We analyse the top 10 competing ASINs in your niche — studying their title structures, bullet framing, backend terms, and customer review language. This reveals the messaging gaps and keyword opportunities your listing can exploit.

We craft a keyword-rich, compliant title following Amazon's style guidelines for your specific category. The title leads with the highest-volume primary keyword and integrates secondary terms naturally while remaining readable and compelling to human shoppers.

Each of the five bullet points leads with a benefit in capital letters, followed by supporting features and social proof where available. We write for both the A9 algorithm and the human buyer, ensuring every bullet adds conversion value.

We write an HTML-formatted product description optimised for keyword density and readability. For brand-registered sellers, we also produce an A+ Content brief that can be passed directly to our design team.

We populate all available backend fields — search terms, subject matter, intended use, target audience, and other hidden keyword fields — with carefully selected terms not already present in the frontend content, maximising indexation coverage.