PPC Setup & Optimization
Stop burning ad spend. Start scaling profitably.
We create precision-targeted advertising campaigns that lower your ACOS, maximize ROAS, and drive consistent sales growth — all without wasting a dollar on irrelevant clicks.
38%
Average ACOS reduction across managed accounts
5.8x
Average ROAS across managed accounts
Daily
Bid optimisation on all active campaigns
What We Do
The Full Picture
Our PPC specialists manage every aspect of your Amazon advertising — from initial campaign architecture and keyword bid strategies to daily optimizations and advanced dayparting. We use a systematic approach: build, test, harvest, and scale. We continuously mine search term reports for new opportunities, add negative keywords to eliminate waste, and adjust bids based on performance data to keep your advertising profitable.
What's Included
Every Detail
- Full campaign architecture (Sponsored Products/Brands/Display)
- Keyword research & bid strategy development
- Daily bid management & optimization
- Negative keyword harvesting
- Search term report analysis
- ACOS & ROAS performance tracking
- Weekly performance reporting
How It Works
How We Do It
Changelog from my journey
I've been working on Aceternity for the past 2 years. Here's a timeline of my journey.
Step 01
Step 01
Account & Campaign Audit
We begin with a full audit of your existing advertising account — reviewing campaign structure, keyword targeting, match types, bid strategies, search term report history, and wasted spend. We produce an audit report identifying every optimisation opportunity.
Step 02
Step 02
Keyword Research & Targeting Strategy
We build a comprehensive keyword targeting plan using Helium 10 and search term report data. Keywords are segmented into exact, phrase, and broad match targeting across Sponsored Products, with a separate keyword strategy for Sponsored Brands campaigns.
Step 03
Step 03
Campaign Architecture Build
We construct a clean, scalable campaign structure across Sponsored Products (auto and manual), Sponsored Brands, and Sponsored Display. Each campaign has a defined role — discovery, ranking, defence, or competitor conquest — with appropriate budgets and bid ceilings.
Step 04
Step 04
Daily Bid Management & Optimisation
Every campaign we manage receives daily bid adjustments based on conversion rate, ACOS, impression share, and keyword rank data. We use a rules-based optimisation framework combined with manual review to ensure no campaign drifts outside its target ACOS range.
Step 05
Step 05
Search Term Report Mining & Negative Keyword Harvesting
We analyse search term reports weekly to harvest new profitable keywords for manual targeting and to add irrelevant or unprofitable terms as negative keywords. Systematic negative keyword management is one of the highest-return optimisation activities in Amazon PPC.
Step 06
Step 06
Performance Reporting & Strategy Review
You receive a detailed monthly performance report covering ACOS, ROAS, TACoS, impression share, top-performing keywords, and campaign-level breakdowns. Quarterly strategy reviews identify new growth opportunities and adjust campaign objectives to your current sales goals.
Deliverables & Tools
What You Receive
What You Receive
Deliverables
- 1Complete campaign structure setup
- 2Keyword targeting spreadsheet
- 3Monthly ACOS/ROAS performance report
- 4Quarterly advertising strategy review
Tools We Use
Our Tech Stack
FAQs
Frequently Asked Questions
Ready to get started with PPC Setup?
Book a free strategy call. We'll audit your current setup and show you exactly how we'll deliver results.