Product Launching
Launch with momentum, not guesswork
A great product means nothing without a great launch. We design data-backed launch strategies that drive initial sales velocity, earn organic reviews, and push your listing to page one.
28 days
Average time to page 1 ranking
4.2x
Average launch week sales vs. organic baseline
22 reviews
Average earned in first 30 days
What We Do
The Full Picture
Our launch methodology is built on three pillars: velocity, visibility, and validation. We combine keyword-targeted PPC campaigns, external traffic strategies, and review acquisition funnels to give your product the best possible start. We also deploy launch-phase pricing strategies and inventory planning to avoid stockouts during critical ranking windows.
What's Included
Every Detail
- Pre-launch keyword research & targeting
- Launch-phase PPC campaign setup
- Review request automation sequences
- Influencer & external traffic outreach
- Ranking keyword tracking
- Launch budget planning & management
- Post-launch optimization roadmap
How It Works
How We Do It
Changelog from my journey
I've been working on Aceternity for the past 2 years. Here's a timeline of my journey.
Step 01
Step 01
Pre-Launch Keyword Targeting
Before a single unit ships, we build a ranked keyword list segmented by priority tier. Primary ranking keywords are embedded across the listing, backend fields, and PPC campaigns to ensure every impression counts from day one.
Step 02
Step 02
Listing & Asset Finalisation
We review and finalise your listing copy, images, A+ Content, and pricing strategy before the launch window opens. A fully optimised listing is a prerequisite — launching with a weak listing wastes launch-phase momentum.
Step 03
Step 03
PPC Campaign Launch & Velocity Push
We deploy a structured launch-phase PPC campaign architecture across Sponsored Products auto and manual campaigns. Aggressive initial bids on priority keywords accelerate sales velocity and send strong relevance signals to the A9 algorithm.
Step 04
Step 04
Review Acquisition via Vine & Follow-Up Sequences
We enrol your ASIN in the Amazon Vine programme (where eligible) and activate compliant post-purchase review request sequences. Our target is 20+ verified reviews within the first 30 days of launch.
Step 05
Step 05
Rank Tracking & Real-Time Optimisation
We track keyword rank daily across all target terms. Bids, budgets, and targeting are adjusted in real time based on rank movement and conversion data. We also monitor competitor activity to respond to any defensive pricing or promotional moves.
Step 06
Step 06
Post-Launch Review & Organic Handoff
At the 30-day mark we deliver a full performance report covering rank achieved, review count, ACOS, and conversion rate. We then transition from aggressive launch-phase spend to a sustainable organic growth and PPC maintenance strategy.
Deliverables & Tools
What You Receive
What You Receive
Deliverables
- 1Full launch strategy document
- 2Day-by-day launch execution plan
- 3PPC campaign structure & budgets
- 430-day performance report
Tools We Use
Our Tech Stack
FAQs
Frequently Asked Questions
Ready to get started with Product Launching?
Book a free strategy call. We'll audit your current setup and show you exactly how we'll deliver results.