MYUNIK

Performed a complete account audit: identified 34 irrelevant keywords burning ad budget, found two suppressed backend fields reducing organic indexing, and flagged an upcoming stockout risk based on current sell-through vs. lead time.

Took over full account management: listing updates, inventory planning, PPC management, case management, and weekly reporting — one team, one point of contact.

Rebuilt the listing to highlight the 2026 Upgraded model status prominently, the 5-height adjustability range (13.6"–21.5"), and the multi-surface use case (bed, couch, sofa, and car) to capture broader search intent.

Developed a 90-day inventory replenishment plan synced to the client's China factory lead times, preventing the stockout that data showed was 6 weeks away.

Restructured PPC around three buyer groups: small dog owners (chihuahua, dachshund, pug keywords), senior dog care seekers (joint pain, mobility aid terms), and car/travel ramp buyers — tripling the keyword relevance of spend.

Filed two FBA reimbursement claims for lost inventory items, recovering $340 in funds the client didn't know they were owed.

Delivered weekly performance reports with ACOS, units sold, Buy Box percentage, account health score, and inventory days-of-supply — full transparency, every week.