LOVIXA
Running Vest with Water Bottles — 5L Hydration Vest
Scaling a UK sports brand to £7,300/month through listing restructure and keyword dominance
426
Units Sold
£7,300
Ordered Product Sales
£17.14
Avg. Sale Price
+38%
CTR Improvement
The Challenge & Our Approach
The Challenge
LOVIXA had a genuinely strong product — a lightweight nylon hydration vest with 6 pockets, reflective detailing, and compatibility with water bottles. But their UK listing was underperforming badly: low click-through rates, high bounce, and PPC spend delivering a ROAS below 2x. The sports hydration category on Amazon UK is intensely competitive, with established brands like Nathan and CamelBak dominating page one. Our challenge was to carve out a defensible position for LOVIXA without a massive ad budget.
Our Approach
Conducted full competitor analysis across the top 30 ASINs in UK hydration vests, mapping keyword positions, review counts, pricing strategies, and listing structure weaknesses.
Identified a significant content gap: top competitors were not targeting 'running vest with water bottles' (a high-conversion phrase with 8,400 monthly searches on Amazon UK) as a primary title keyword — LOVIXA could own it.
Rebuilt the listing title and bullet points entirely around three core UK buyer intents: trail running, marathon training, and commuter cycling — expanding the addressable audience significantly.
Restructured PPC into UK-specific campaigns: Sponsored Products (exact + phrase), Sponsored Display (retargeting bounced product page visitors), and keyword conquesting against the two top competitor ASINs.
Created new infographic images for the UK market emphasising the 16"×39" vest dimensions, reflective strip safety detail (critical for the UK commuter/evening runner segment), and the phone pocket size (fits UK-sold iPhone and Samsung models).
Negotiated a competitive pricing position at £17.14 average order value, balancing margin with conversion rate in a price-sensitive UK market.
How We Executed
A step-by-step breakdown of every action taken to drive these results.
Changelog from my journey
I've been working on Aceternity for the past 2 years. Here's a timeline of my journey.
Step 1
Step 1
Conducted full competitor analysis across the top 30 ASINs in UK hydration vests, mapping keyword positions, review counts, pricing strategies, and listing structure weaknesses.
Step 2
Step 2
Identified a significant content gap: top competitors were not targeting 'running vest with water bottles' (a high-conversion phrase with 8,400 monthly searches on Amazon UK) as a primary title keyword — LOVIXA could own it.
Step 3
Step 3
Rebuilt the listing title and bullet points entirely around three core UK buyer intents: trail running, marathon training, and commuter cycling — expanding the addressable audience significantly.
Step 4
Step 4
Restructured PPC into UK-specific campaigns: Sponsored Products (exact + phrase), Sponsored Display (retargeting bounced product page visitors), and keyword conquesting against the two top competitor ASINs.
Step 5
Step 5
Created new infographic images for the UK market emphasising the 16"×39" vest dimensions, reflective strip safety detail (critical for the UK commuter/evening runner segment), and the phone pocket size (fits UK-sold iPhone and Samsung models).
Step 6
Step 6
Negotiated a competitive pricing position at £17.14 average order value, balancing margin with conversion rate in a price-sensitive UK market.
Product Gallery
LOVIXA Running Vest
Image 1 of 6
Running Vest Back
Image 2 of 6
Vest Pockets
Image 3 of 6
Vest Fit
Image 4 of 6
LOVIXA Lifestyle
Image 5 of 6
Vest Colors
Image 6 of 6
The Results
Over the tracking period, LOVIXA achieved 426 units sold and £7,300.06 in ordered product sales on Amazon UK. Click-through rate from search improved by 38% following the listing rebuild, and the brand now holds page-one rankings for 6 target keywords including its primary 'running vest with water bottles' phrase.
426
Units Sold
£7,300
Ordered Product Sales
£17.14
Avg. Sale Price
+38%
CTR Improvement
6
Page 1 Keywords
Amazon UK
Marketplace
Verified — Amazon Seller Central Data
Sales Snapshot — 426 units, £7,300.06 ordered product sales (Amazon UK Seller Central, April 2026)
“The UK market is tough — we were going up against brands with 10,000 reviews. EcomStride found the gaps our competitors missed and repositioned our listing to exploit them. The results speak for themselves.”
LOVIXA
Brand Owner, Amazon UK
Services Delivered
Every service that powered this result
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