Himalayan Shilajit Brand (AU)
Shilajit Resin, Gummies & Supplement Line
Full brand setup from sourcing to $22K/month in the Australian health supplement market
670
Units Sold (Quarter)
$22,902
Ordered Product Sales
3
SKUs Launched
$34.18
Avg. Sale Price
The Challenge & Our Approach
The Challenge
This client approached us wanting to enter the booming Australian health supplement market with a line of Himalayan shilajit products. They had no Amazon account, no supplier relationships, no branding, and no listing assets. Everything had to be built from the ground up — and they wanted to launch three SKUs simultaneously: a pure resin (Gold Grade), a vegan gummy with sea moss and black seed, and a 600mg halal-certified gummy line.
Our Approach
Sourced and vetted three compliant manufacturers across India and China, negotiating DDP pricing for the AU market and arranging factory audits and sample evaluation for all three formulations.
Managed all customs, documentation, and FBA prep for Amazon Australia's inbound shipping requirements — a market with stricter TGA-adjacent compliance considerations for supplement labelling.
Registered the brand under Amazon Brand Registry AU and handled GTIN exemptions for all three supplement categories.
Developed three distinct listing identities: Gold Grade Resin (premium/purity positioning), Vegan Gummies (plant-based/halal audience), and Devoo Gummies (organic/active lifestyle audience) — all keyword-optimised for AU search behaviour.
Built A+ Content for each product with ingredient sourcing stories, fulvic acid and mineral benefit modules, and lifestyle imagery tailored for the 25–45 health-conscious Australian buyer.
Launched PPC across all three ASINs simultaneously, using portfolio campaigns to share budget intelligently based on real-time conversion data.
Implemented review velocity sequences that earned combined first-month reviews across the product line, building the social proof infrastructure needed for organic ranking.
How We Executed
A step-by-step breakdown of every action taken to drive these results.
Changelog from my journey
I've been working on Aceternity for the past 2 years. Here's a timeline of my journey.
Step 1
Step 1
Sourced and vetted three compliant manufacturers across India and China, negotiating DDP pricing for the AU market and arranging factory audits and sample evaluation for all three formulations.
Step 2
Step 2
Managed all customs, documentation, and FBA prep for Amazon Australia's inbound shipping requirements — a market with stricter TGA-adjacent compliance considerations for supplement labelling.
Step 3
Step 3
Registered the brand under Amazon Brand Registry AU and handled GTIN exemptions for all three supplement categories.
Step 4
Step 4
Developed three distinct listing identities: Gold Grade Resin (premium/purity positioning), Vegan Gummies (plant-based/halal audience), and Devoo Gummies (organic/active lifestyle audience) — all keyword-optimised for AU search behaviour.
Step 5
Step 5
Built A+ Content for each product with ingredient sourcing stories, fulvic acid and mineral benefit modules, and lifestyle imagery tailored for the 25–45 health-conscious Australian buyer.
Step 6
Step 6
Launched PPC across all three ASINs simultaneously, using portfolio campaigns to share budget intelligently based on real-time conversion data.
Step 7
Step 7
Implemented review velocity sequences that earned combined first-month reviews across the product line, building the social proof infrastructure needed for organic ranking.
Product Gallery
Himalayan Shilajit Resin
Image 1 of 6
Shilajit Pure
Image 2 of 6
Shilajit 60g
Image 3 of 6
Shilajit Benefits
Image 4 of 6
Shilajit Packaging
Image 5 of 6
Shilajit Lifestyle
Image 6 of 6
The Results
Across the full brand, the AU operation generated $22,902 in ordered product sales from 670 units sold within the quarter of launch. The brand now holds top-10 organic rankings for primary shilajit search terms on Amazon AU and is on track to exceed $30,000/month by Q2.
670
Units Sold (Quarter)
$22,902
Ordered Product Sales
3
SKUs Launched
$34.18
Avg. Sale Price
12 keywords
Organic Rankings (Top 10)
Approved
Brand Registry Status
Verified — Amazon Seller Central Data
Sales Snapshot — 670 units, $22,902.69 ordered product sales (Amazon AU Seller Central, April 2026)
“We had nothing — not even a supplier. EcomStride handled everything. Three months later we have a registered brand on Amazon Australia with three products ranking and real revenue coming in. This is exactly what we needed.”
Himalayan Supplement Brand
Founder, Amazon AU
Services Delivered
Every service that powered this result
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